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Search engine manipulation effect : ウィキペディア英語版
Search engine manipulation effect
The search engine manipulation effect (SEME) is the change in consumer preference from manipulations of search results by search engine providers. SEME is one of the largest behavioral effects ever discovered. This includes voting preferences. A 2015 study indicated that such manipulations could shift the voting preferences of undecided voters by 20 percent or more and up to 80 percent in some demographics.
The study estimated that this could change the outcome of upwards of 25 percent of national elections worldwide.
== Scenarios ==

At least three scenarios offer the potential to shape/decide elections. The management of a search engine could pick a candidate and adjust search rankings accordingly. Alternatively, a rogue employee who has sufficient authority and/or hacking skills could surreptitiously adjust the rankings. Finally, since rankings influence preferences even in the absence of overt manipulation, the ability of a candidate to raise his or her ranking via traditional search engine optimization would influence voter preferences. Simple notoriety could substantially increase support for a candidate.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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